The offer is hard to understand
Visitors cannot identify who the service is for, what it includes, or what to do next. Staff repeatedly explains what the website should clarify.
Mobile is a reduced version, not an experience
Menus, forms, tables, calls to action, or content become painful on small screens. A majority-mobile audience makes this a business issue.
Every update depends on one person
The site has no clear content structure, documentation, or staging environment. Operational risk rises with every departure.
Measurement does not follow the journey
A redesign is an opportunity to define conversions, preserve useful URLs, and verify the new path before launch.
Keep in mind
This guide provides a general starting point. A diagnosis must account for the actual site, access, data, and constraints before any change.