Recognition
Do you recognize yourself?
A banner appears on your site, you don't know if it blocks anything.
The “Refuse” button exists, but nothing seems to change after that.
Your tracking tools are triggered as soon as the visitor arrives.
No one keeps track of the consents given.
Your privacy policy describes practices that the site does not follow.
What it costs your business
A decorative banner creates false comfort: the management believes the folder set, while the actual behaviour of the site is unchanged. It is the worst of both worlds, the visual cost of a banner (which irritates visitors) without any of the benefits. And the day someone checks, a business client, a partner, an attentive employee, the gap appears in three minutes of testing.
Delivery
THE GXN INTERVENTION
We first test what your site actually does, then implement a consent management system that really blocks: nothing triggers until the visitor chooses, categories can be declined separately, choices are remembered, and measurement tools are reconfigured to work correctly in this new framework.
Decision benchmark
THE DECORATIVE BANNER: FALSE COMFORT
Here is the technical truth that few providers explain: displaying a banner and actually blocking scripts are two different jobs. Many installations display the message, record the click... and let the tracking tools load normally, before, during and after. The test is simple and objective: open the site with browser inspection tools, refuse, and look at what goes down anyway. We do this test at the beginning of each mandate, and we show you the result, whatever it is.
Decision benchmark
CONSENT → MEASUREMENT → ADVERTISING: THE CHAIN
Consent does not stop at the banner: it spreads. When a visitor refuses measurement, your analytics must take this into account; when it refuses advertising, your pixels should shut up. And your ad platforms need to receive the right signal to continue optimizing properly with the available data. A poorly configured channel results in one of two failures: a site that does not respect the choices, or measurement data that has become unusable. We configure the complete chain, and we test it link by link.
Scope
WHAT’S INCLUDED
Testing of actual current behaviour (with evidence) · implementation of the consent solution · effective blocking of scripts and cookies · granular categories · logging of choices · reconfiguration of analytics and pixels · end-to-end verification · technical documentation · revision of the privacy policy according to actual practices (legal text belongs to your advisor).
Process
HOW IT HAPPENS
- 01Evaluation : quick test of the current behaviour of your site.
- 02Recommendations : the deviation noted and the corrections.
- 03Execution : implementation and configuration.
- 04Verification : new test, documented results.
- 05Ongoing support : rechecking each time a third-party tool is added.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: your site uses measurement or advertising tools · you want the banner to do what it claims to do · you must be able to answer a customer question with evidence. Not for you if: your site does not use any third party tools (rare, and easy to verify) · you are seeking legal advice on your obligations.
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Does our current banner really block anything?
It's measured objectively in a few minutes. This is the first thing we check, and we show you the result.
02Are we going to lose measurement data?
Part of the individual precision, yes. The ability to decide, no, provided the configuration is re-established correctly after the addition of consent. This is precisely the stage that most installations jump.
03What consent solution do you recommend?
It depends on your platform, your tools and your volumes. We recommend according to your case, not according to a partnership.
04Should we redo the privacy policy?
It should describe what the site actually does. We document technical practices; legal drafting is left to your advisor.
Send us your site address. We will test what actually triggers when a visitor refuses, and you will see the result.