Recognition
Do you recognize yourself?
Pages have accumulated over the years, without a plan.
The menu has three floors and no one can find their way.
Your customers call to ask for things... which are on the site.
Content is about you, not your customers' problems.
Orphan pages are lying around that no one reads anymore.
What it costs your business
Visitors who cannot find what they need leave instead of calling. A confusing website also wastes staff time, and every “where is that on your website?” question is a symptom. Search engines read the same structure your visitors use, so disorganized content is harder to understand and rank.
Delivery
THE GXN INTERVENTION
We inventory all content, confront it with what your clients are truly searching for, and rebuild the architecture: pages, menus, navigation paths, internal links. The design can stay; we're redressing the framework.
Decision benchmark
ARCHITECTURE BEFORE AESTHETICS
Many companies redo the design while keeping the same confusing structure, and find the same problems but prettier. The order that works: structure first, aesthetics second. Good architecture solves more conversion problems than a new look: visitors find the right service, understand the offer, and know what to do next.
Decision benchmark
THE SORTING METHOD
Each existing page goes through four verdicts:
| Verdict | Criterion | Example |
|---|---|---|
| Keep | Useful, found, performing | A service page that generates requests |
| Merge | Several pages, one topic | Three pages that describe the same service |
| Rewrite | Good topic, bad content | A page centered on you rather than the client |
| Remove | Not useful or reviewed | Announcing a 2019 event |
Nothing is deleted without checking its traffic and without redirecting, the SEO is protected at each stage.
Scope
WHAT’S INCLUDED
Complete content inventory · traffic analysis per page · new architecture (site map) · redesigned menus and paths · redirection plan · rewriting of priority pages if necessary · structured internal links · documentation.
Process
HOW IT HAPPENS
- 01Evaluation : first look at the current structure.
- 02Assessment : inventory and analysis.
- 03Recommendations : the new site plan, explained.
- 04Proposal : scope and cost.
- 05Execution : sorting, merging, rewriting, redirections.
- 06Verification : routes tested, redirections validated.
- 07Online : controlled launch.
- 08Ongoing support : the structure remains clean over time.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: the site has grown without a plan for years · your customers cannot find what they are looking for · you are preparing a redesign and want to start on a healthy basis. Not for you if: the site has ten pages and a design problem (see Modernization) · it is the platform itself that is blocking it.
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Can removing pages hurt our SEO?
Not when it is done with method: traffic analysis before any verdict, systematic redirections, carrier content preserved.
02Should we rewrite everything?
No. We rewrite what matters: the pages that sell, explain, or reassure. The rest gets sorted out.
03How long?
A few weeks for most corporate sites. The original inventory provides the specific timelines.
Send us the site address. We will tell you if this is the structure, and where to start.