Recognition
Do you recognize yourself?
Your customers google you before you remember. What do they see?
The site dates from 2015. The company is due in 2026.
You hesitate to put the link in your quotes.
Candidates judge the company on the site, and take their turn.
Smaller competitors appear bigger than you online.
Updating a page has become a chore that everyone avoids.
What it costs your business
The site is often the first contact, before the call, before the meeting, before the quote. An outdated site creates doubt: “are they still active?” up to date? serious ? ". You never see this doubt. It results in calls that don't come, in applications that don't come in, in negotiations that go a step lower. A business that has grown deserves a site that shows it.
Delivery
THE GXN INTERVENTION
We transform your site deeply: structure, content, design, mobile, speed, metrics. We start with your business goals, not a template. And we protect what you've already built: your SEO, performing content, known Google addresses.
Decision benchmark
COMPLETE REFERRED OR CIBLED MODERNIZATION?
Redesign is not always the right answer. Here's how to decide honestly:
| Your situation | The recommended route |
|---|---|
| The structure is good, but the look and some pages have aged | Targeted modernization |
| The site is OK, but slow and painful on mobile | Targeted modernization |
| The structure no longer corresponds to your current services | Recast |
| The platform blocks what the company wants to do | Recast (and sometimes migrate) |
| You leave with a new positioning or fusion | Recast |
If you are in the first two lines, read our Modernisation page instead, you will save a complete overhaul.
Decision benchmark
A REFUND WASN'T HAD YOUR SEO
It is the most frequent accident, and the most preventable. Our preservation method:
- 01Address inventory : each existing URL is listed before the first stroke of the pen.
- 02Analysis of leading content : what brings you traffic is identified and preserved or improved, never blindly deleted.
- 03Redirection plan 301 : each old address leads to the correct new page.
- 04Verification at launch : tags, structure, sitemap, Search Console.
- 05Post-launch monitoring : we monitor positioning during critical weeks and correct quickly.
Decision benchmark
WHAT A REDESIGN MUST ADDRESS, BEYOND THE LOOK
A beautiful site that does not convert is an expense. A GXN overhaul works on five projects: structure (you can find everything in three clicks), the mobile (half of your visitors, often more), the vitesse (visitors slow to load are visitors who have left), the conversion (every page leads somewhere), and autonomy (your team can update content without calling anyone).
Scope
WHAT’S INCLUDED
Analysis of the existing information architecture · design adapted to your business · reorganized content (and rewritten if necessary) · mobile and speed optimization · complete SEO preservation plan · measurement and monitoring of conversions configured · training of your team · documentation.
Process
HOW IT HAPPENS
- 01Evaluation : first look at the current site and your objectives.
- 02Assessment : if necessary, in-depth analysis.
- 03Recommendations : overhaul, modernization, or something else: the right time.
- 04Proposal : scope, schedule, cost.
- 05Design : structure and design, validated with you.
- 06Web development : the current site remains online during the work.
- 07Verification : content, redirections, measurement, mobile.
- 08Online posting and support : controlled launch, close monitoring and ongoing support.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
Redesign is for you if: the business has moved on and the site has fallen behind · the site plays a role in your sales, credibility or recruiting · you want a lasting result, not a cosmetic refresh.
It is not for you if: two or three specific irritants are enough to resolve the problem (see Modernization) · the target budget is below the threshold for serious work · the site has no real business role.
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01How long does a redesign take?
Usually a few weeks to a few months depending on the scope. The current site remains online until the switchover.
02Will a website redesign hurt our Google rankings?
Not with a preservation plan. It's a full construction site of our method, not a check box at the end.
03Can we keep our content?
What is good is retained and often strengthened. What harms is reworked. Nothing is deleted without documented reason.
04Should the redesigned website use WordPress or another platform?
Depends on your real needs. WordPress suits a lot of companies very well. When it becomes a brake, we explain why, and options.
05Will the site remain online during the work?
Yes. Development is done in parallel, and the shift is controlled.
Show us your current site. You’ll know quickly if a redesign is needed or if targeted intervention will suffice.