Recognition
Do you recognize yourself?
Your ad reports talk about clicks and impressions, never customers.
You don't know what campaign generated the request received yesterday.
The numbers from the ad platform and your analytics don't match.
Your incoming calls are not attributed to anything.
What it costs your business
Without tracking conversions, the advertising platform optimizes to what it can measure: clicks. So you pay for traffic, not customers. Modern algorithms are excellent, provided they are told what a victory is. Without this signal, you let the budget work blind.
Delivery
THE GXN INTERVENTION
We connect the entire pipeline: from ad to qualified lead, and even to sale when your CRM allows it. Finally, platforms receive the right signal, and you get the right response.
Decision benchmark
FROM CLICK TO CUSTOMER: THE MEASUREMENT CHAIN
Announcement → Landing Page (identified, measured) → Action (form, call, purchase) → Registration (CRM or structured inbox) → Business profit (quote, contract). Each missing link breaks attribution. We check all five, most of the facilities we audit have two or three broken.
Decision benchmark
HONEST ATTRIBUTION
What attribution can do: show which campaigns precede requests, compare time periods, reveal which channels are not producing anything. What it can't do: perfectly reconstruct the journey of a customer who saw an ad on their phone, searched for your name three days later on a computer, and called from a third device. Privacy restrictions and consent reduce visibility, that's the way it is, and anyone who claims otherwise is selling you an illusion. An honest, imperfect attribution beats a perfect, false attribution.
Scope
WHAT’S INCLUDED
Setting up Google Ads tracking · Meta pixel and events · Form and call tracking according to your needs · Linking with analytics · Manual verification of each conversion · Documentation · Cross-platform matching report.
Process
HOW IT HAPPENS
- 01Evaluation : what's trendy, what's not.
- 02Recommendations : the links to repair, in order of impact.
- 03Execution : installation and connection of the chain.
- 04Verification : each conversion tested in real conditions.
- 05Ongoing support : monitoring and adjustments over time.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you already spend on advertising · you want to judge your campaigns on requests, not clicks. Not for you if: no campaign is underway or planned (prepare baseline measurement first).
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Can advertising tracking include phone calls?
Yes, with appropriate mechanisms. We will explain the options and their limitations before recommending anything.
02What about offline conversions?
When your CRM allows it, concluded sales can be reported to the platforms, this is the most powerful signal that exists for optimizing campaigns.
03How do consent and privacy restrictions affect measurement?
Part of the individual visibility, not the ability to decide. Well configured, the measure remains largely sufficient to arbitrate a budget.
Tell us where you advertise. We will check if your conversions really reach the platforms.