Recognition
Do you recognize yourself?
The migration to GA4 was done “completely wrong”, and no one touched it.
Your own team is counted in traffic.
Conversions show zero, or double the reality.
No one opens the relationship anymore, because no one believes in it anymore.
What it costs your business
Fake data is worse than no data: it produces confident, flawed decisions. We cut a campaign that was profitable, we double a page that doesn't convert, we congratulate the wrong channel. Poorly configured analytics is not a technical problem, it's a business judgment problem.
Delivery
THE GXN INTERVENTION
We rebuild your GA4 from scratch: define true business conversions, relevant events, filter internal traffic, respect consent, and a simple report that senior management can read in two minutes.
Decision benchmark
THE 8 GA4 ERRORS WE SEE EVERYWHERE
- 01No conversions defined, or conversions that mean nothing (“visited a page”).
- 02Unfiltered internal traffic, which blows everything up.
- 03Beacons installed twice, which double the numbers.
- 04Untracked forms: the request arrives, analytics ignores it.
- 05No distinction between traffic sources (everything falls into “direct”).
- 06Misconnected consent: either nothing is measured, or it is ignored.
- 07Historical Universal Analytics data never exported before shutdown.
- 08Personalized reports never created, therefore never consulted.
If three of these points apply, your current figures should not be used to decide anything.
Decision benchmark
MEASUREMENT AND CONSENT (LAW 25)
Measuring and respecting consent are not opposed; technically, the two coexist very well when the configuration is done correctly: the tools are triggered according to the visitor's choice, and the data collected remains usable for your decisions. We are implementing this mechanism. For the legal interpretation of your obligations, your legal advisor remains the reference: GXN offers technical implementation and operational support.
Scope
WHAT’S INCLUDED
Audit of current configuration · definition of business conversions · event configuration · internal traffic filtering · clean tag manager · consent branching · simplified reporting for management · documentation · short training of your team.
Process
HOW IT HAPPENS
- 01Evaluation : A look at your current setup.
- 02Recommendations : repair or rebuild, and why.
- 03Execution : clean configuration, tested event by event.
- 04Verification : each conversion triggered manually to validate.
- 05Ongoing support : reading data and adjustments.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you invest in marketing and must judge the results · your current figures seem doubtful. Not for you if: You have neither traffic nor campaign (begin otherwise, you will be told frankly).
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Can we recover our historical data?
This depends on what was exported before Universal Analytics closed. We check and recover what still exists.
02Is GA4 “compliant”?
Compliance depends on your setup, consent management, and practices, not the tool alone. We implement the technical aspect; legal interpretation is up to your advisor.
03Is Tag Manager really necessary?
In most cases, yes: it allows you to add and remove tools without touching the site code. Less risk, more autonomy.
Give us read access to your GA4, or just the site address. We will tell you if your figures deserve your confidence.