Recognition
Do you recognize yourself?
The advertising budget leaves each month, without proof of return.
The reports received are incomprehensible, or speak of “impressions”.
No one knows where the requests come from.
Your marketing decisions are made at the feeling, for lack of reliable numbers.
You suspect half the budget is wasted. You don't know which one.
What it costs your business
Without reliable measurement, every marketing dollar is a bet. You can neither cut what doesn't work, nor strengthen what works, because you don't know which one is. The worst thing is not the wasted budget: it was the budget that worked and that was cut for lack of evidence.
Delivery
THE GXN INTERVENTION
We build the infrastructure before spending: clean measurement, end-to-end conversions, conversion-optimized pages, then data-driven campaigns. You finally get the only response that matters: which marketing action yields which customers.
Decision benchmark
MEASUREMENT BEFORE EXPENDITURE
The order of operations that we apply, and which is almost always reversed elsewhere:
- 01Repair the measure : clean, filtered analytics, with real conversions defined.
- 02Follow conversions : from the click to the request, via the form.
- 03Prepare pages : a campaign deserves more than a link to the home page.
- 04Then spend : with data that allows adjustments every week.
Spending before step 1 means buying traffic that you won't be able to judge. We refuse to manage campaigns without reliable measurement, this is not rigidity, it is respect for your budget.
Decision benchmark
THE COMPLETE INFRASTRUCTURE, AT A GLANCE
- Analytics (GA4) : know what is really happening on the site.
- Tag Manager : install and control the tools without breaking the site.
- Tracking conversions : link each request to its source.
- Advertising pixels : enable remarketing and campaign optimization.
- Landing pages : a message, a problem, an action.
- Lead generation : forms that qualify, routing to your CRM.
- Reports : three useful figures rather than thirty useless ones.
Each of these projects has its own dedicated page, start with the one that hurts you.
Scope
WHAT’S INCLUDED
Audit your current measurement · configure or rebuild analytics · end-to-end conversion tracking · pixel installation · simple reporting dashboard · prioritized recommendations · documentation.
Process
HOW IT HAPPENS
- 01Evaluation : what you spend, what you measure, the gap between the two.
- 02Assessment : if necessary, complete audit of the measurement.
- 03Recommendations : construction sites, in order of impact.
- 04Execution : measurement first, always.
- 05Verification : every conversion tested, for real.
- 06Ongoing support : monthly reading of data and adjustments.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you already invest in marketing without visibility · you want to arbitrate with facts · you have traffic but few requests. Not for you if: you are looking for promises of numerical results before even measuring · you want volume of traffic regardless of quality.
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Do you also manage campaigns?
Yes, see Digital Advertising. But we always start with measurement.
02Are you working with our current agency?
Will. An agency that finally receives reliable data becomes better. And if she refuses transparency, you just learned something useful.
03How long does it take to collect reliable marketing data?
Configuration is done quickly; actionable trends require a few weeks of collection. We'll tell you when the numbers become actionable.
Tell us what you spend and what you measure. We'll show you the gap, it's often the most profitable conversation of the year.