Recognition
Do you recognize yourself?
Your campaigns have been running for months without change.
The reports celebrate numbers that don't fit into the bank account.
You don't know who actually owns your ad account.
The budget increases, requests stagnate.
What it costs your business
Poorly managed advertising is the easiest expense item to waste: it continues to function (spend) even when it produces nothing. Without measurement, without a dedicated page, and without regular review, you are funding the learning of an algorithm that optimizes toward the wrong wins.
Delivery
THE GXN INTERVENTION
We structure your campaigns by business problem, link them to dedicated pages and real conversion tracking, then pilot with data: what produces qualified leads grows, the rest is cut. Your ad accounts remain in your name always.
Decision benchmark
GOOGLE AND META: TWO DIFFERENT ROLES
| Google Ads | Meta (Facebook / Instagram) | |
|---|---|---|
| Main role | Capture active demand, someone is already looking | Call back, educate, rebuild trust |
| Visitor intent | High: he has a problem now | Weak at first: he wasn't looking for you |
| Best use | Urgent issues and specific research | Remarketing, notoriety, useful content |
| Classic error | Pay for words too wide | Sell directly cold |
Confusing the two roles is the source of a large part of the wasted budget in Quebec.
Decision benchmark
WHAT WE REFUSE TO DO
- Launch campaigns before the measure works. The budget deserves better.
- Report "impressions" as if it were a result.
- Install campaigns and don't touch them for six months.
- Open advertising accounts in our name. They're yours, point.
- Promise a cost per client before having real data.
Scope
WHAT’S INCLUDED
Campaign structure by business problem · adwriting · link to dedicated pages · tracking verified conversions · continuous management and optimization · clear report centered on requests · accounts to your name, full access.
Process
HOW IT HAPPENS
- 01Evaluation : your current campaigns, your measurement, your offers.
- 02Preparation : measurement and pages, before any expense.
- 03Launch : structured campaigns, controlled budgets.
- 04Optimization : regular reviews based on actual requests.
- 05Report : what produced what, in plain language.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you sell services or products of significant value · you agree to measure before spending · you are looking for qualified applications, not volume. Not for you if: You want to launch tomorrow without measure · you are looking for the lowest cost per click as a goal · your margin does not support the purchase paid.
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01What is a realistic starting advertising budget?
Enough to generate actionable data in a reasonable time frame. We'll give you an honest threshold for your industry for assessment, and if advertising isn't your best leverage, we'll say so.
02Who owns the advertising accounts?
You. Always. Created in your name, with you as owner. It's non-negotiable for us.
03Reports: what and when?
A periodic report focusing on qualified applications and the cost per application. No table of thirty indicators that no one reads.
Tell us what you spend and what it produces. We will tell you if advertising is your best leverage, or not.