Recognition
Do you recognize yourself?
All your ads point to the homepage.
The visitor arrives, has to search, and leaves.
You cannot compare the performance of two offers.
Campaigns cost a lot per click, and nothing happens after that.
What it costs your business
Sending a paid click to a landing page means paying for entry and then letting the visitor search for the exit. The home page speaks to everyone, therefore to no one in particular, especially not to someone who has just clicked on a specific promise. Every gap between the ad and the page lowers the conversion and increases the cost per request.
Delivery
THE GXN INTERVENTION
We design dedicated pages, word-for-word aligned with your ads: the question in the ad becomes the page title. One problem, one audience, one action. Then we measure and improve with actual campaign data.
Decision benchmark
THE ANATOMY OF A PAGE THAT CONVERTS
- 01The recognizable title : the visitor's situation, in his words. He has to say “this is exactly my problem” in five seconds.
- 02The direct answer : two sentences that say what you do and what he gets. No introduction.
- 03Recognition : the precise symptoms. The visitor sees himself inside.
- 04Business impact : why it matters beyond technique.
- 05The intervention : what you do, concretely.
- 06Objections handled : price, deadline, risk, “what if…”.
- 07Good candidate / not so good candidate : honesty which reassures more than any argument.
- 08The single action : a single gesture requested, repeated two or three times on the page.
A page that tries to do two things does none.
Decision benchmark
AD-PAGE MATCHING
Before : announcement “Your web provider is no longer responding?” → home page “Welcome to us, a full-service agency”. The visitor does not find his question and leaves. After : same ad → page whose title is exactly “Your web provider no longer responds? ". The visitor is in the right place, and he knows it immediately. This one match often changes the conversion more than anything else on the page.
Scope
WHAT’S INCLUDED
Page design (structure and content) · alignment with ads · adapted capture form · configured measurement and conversions · polished mobile version · iterations based on campaign data.
Process
HOW IT HAPPENS
- 01Evaluation : your campaigns and your offers.
- 02Recommendations : how many pages, for what offers.
- 03Design : structure and content, validated with you.
- 04Online : page measured from the first click.
- 05Improvement : adjustments based on actual data, not opinions.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you invest in advertising · you have two or three separate offers to promote. Not for you if: no campaign is planned · your offer is not yet clear (let's work on the positioning first).
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01How many pages are needed?
One by problem you're announcing. Two or three well-made pages beat ten generic pages.
02Are you testing variants?
When volume allows, yes. Below a certain traffic threshold, a test doesn't produce anything statistically useful, and we'll tell you that rather than charging for theatrics.
03Should landing pages live on our main website?
Usually on your site: domain credibility and SEO work for you.
Show us one of your ads and the page it leads to. We’ll tell you in a minute what’s wrong.