Recognition
Do you recognize yourself?
Lots of visitors, few orders.
The cart abandonment rate hurts you just looking at it.
The store is slow, especially on mobile.
Your product sheets do not answer customer questions.
No one's reviving abandoned baskets.
What it costs your business
In e-commerce, the conversion is directly money. A store that converts 1% instead of 2% is literally leaving half of its potential revenue on the table, with exactly the same acquisition, inventory and operating costs. This is the most profitable lever of an established store.
Delivery
THE GXN INTERVENTION
We analyze the customer journey step-by-step, identify where buyers drop off, and fix issues in order of impact without putting your store at risk: testing environment, targeted changes, before-and-after measurement.
Decision benchmark
THE 6 CLASSIC LEAKS FROM A SHOP
- 01Speed : every second of loading costs sales, particularly on mobile.
- 02Weak records : insufficient photos, unanswered questions, missing specifications.
- 03Surprise fees : the expedition revealed at the last step is the first cause of abandonment.
- 04Payment too long : each unnecessary field, each obligatory account causes buyers to fail.
- 05The neglected mobile : often the majority of traffic, often the worst experience.
- 06The absence of recovery : an abandoned cart without reminder is a definitively lost sale.
Decision benchmark
BASKET ABANDONMENT, DISCUSSED
| Common cause | Fix |
|---|---|
| Shipping costs revealed too late | Display costs from the product sheet or basket |
| Account creation required | Allow purchase without account |
| Payment too long | Reduce fields, save data, fast payment options |
| Lack of confidence | Clear policies, visible security, real coordinates |
| Normal hesitation | Courteous re-launch, without harassment |
Abandonment never completely goes away, some of it is normal shopping behaviour. The goal is to recover the avoidable portion.
Scope
WHAT’S INCLUDED
Purchase journey analysis · validated e-commerce measurement · speed optimization · improvement of priority records · payment simplification · cart reminders · mobile optimization · before/after report.
Process
HOW IT HAPPENS
- 01Evaluation : your current numbers and your known irritants.
- 02Assessment : analysis of dropouts.
- 03Recommendations : leaks, classified by potential gain.
- 04Execution : targeted corrections, tested outside production.
- 05Verification : documented before/after measurement.
- 06Ongoing support : the loop continues, season after season.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: the store is already running and generating traffic · you want more sales without more advertising. Not for you if: the store is not yet launched · the traffic is too low to draw conclusions (let's work on acquisition first).
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Can GXN improve a store built by another provider?
Yes, regularly. It's a recovery: we inventory, we secure, then we optimize.
02What e-commerce improvements are realistic?
It depends on your starting point. A never-optimized store usually has several obvious fixes; a shop already worked, less. No percentage promised before analysis.
03How does GXN avoid disrupting a live online store?
No: test environment, changes one at a time, rollback possible. We never touch live stores during peak periods.
Tell us your store address and your current conversion rate. We will tell you where the leaks are.