Recognition
Do you recognize yourself?
Traffic is OK, but requests aren't keeping up.
Your only form is a "Contact Us" buried at the bottom of a page.
Requests arrive in a generic box that no one really monitors.
Most submissions are solicitations or casual enquiries rather than qualified leads.
When a request comes in, the answer starts... When someone thinks about it.
What it costs your business
A site that does not capture turns paid and deserved traffic into anonymous visits. And a 48-hour application is worth a fraction of an application processed the same day: your prospect has already written to three other providers. The problem is rarely the volume of visitors, it is the system that welcomes them.
Delivery
THE GXN INTERVENTION
We design the full system: the right number of capture points in the right places, forms that qualify without discouraging, a low-commitment entry offer, clear routing to the right person, and notifications that make forgetting impossible.
Decision benchmark
THE FORM IS A FILTER, NOT A NET
Too long a form makes good prospects run away. A form too short brings in anything. The right balance: the fields that qualifient (situation, context, deadline) rather than those who harass (phone number required, exact budget, company size). Each field should earn its place by helping either the prospect describe themselves or your team prioritize. The rest is noise that costs requests.
Decision benchmark
WHERE ARE YOUR PROSPECTS: THE 5 FUITIES
- 01The page : it doesn't explain enough to make you want to write.
- 02The form : too long, too intrusive, or not found.
- 03Response time : the interest window closes in hours, not days.
- 04Routing : the request lands in a box that no one has.
- 05Follow-up : a single contact, then nothing, while the prospect was simply busy.
We fix five at once. One that remains open invalidates all others.
Scope
WHAT’S INCLUDED
Current journey analysis · redesigned capture points · qualifying forms · low-commitment entry offer · routing and notifications · CRM linkage when relevant · response templates · conversion measurement.
Process
HOW IT HAPPENS
- 01Evaluation : current traffic and what it produces.
- 02Recommendations : leaks identified, prioritized.
- 03Execution : overhaul of capture points and routing.
- 04Verification : end-to-end tests, with your teams.
- 05Ongoing support : adjustments according to requests actually received.
Qualification
GOOD CANDIDATE / LESS GOOD CANDIDATE
For you if: you receive traffic but few inquiries · your sales team needs more qualified opportunities. Not for you if: the site receives very few visitors (the problem is upstream, let's work on visibility first).
The scope and modalities are specified after the evaluation, before any commitment.
Frequently asked questions
FAQs
01Do we need a CRM for lead generation?
Not necessarily. A clean and disciplined routing is enough for many companies. If you have one, we'll plug in.
02How many fields should a lead form contain?
The minimum that qualifies. For most service businesses: location, name, professional email, and optional context.
03Is a chatbot useful for lead generation?
Rarely, for a B2B service company. A clear form and a quick response beat a robot in almost every case we've seen.
Tell us how many visitors you receive and how many requests come out. The gap tells the whole story.